Digital Marketing
Digital Marketing
Digital Marketing with AI Course Contents as per the schedule(30hrs).
(LIVE SESSION):
WEEK 1
Live sessions for 3 hours
Introduction to Digital Marketing
What is digital marketing?
Importance of digital marketing.
Use of AI in digital marketing.
Difference between traditional and digital marketing
Discuss the recent trends and after the introduction of AI.
Website Planning and Creation(Worpress/With AI)
What Is A Domain Types Of Domains
What is Hosting Space and Types of Hosting Spaces
Understanding the functionality of WordPress
How to develop a website using wordpress and also with AI tools available.
How to incorporate different design elements into your website.
How to add content
Install and Activate plugins
The functionality of different plugins
(Live Session):
Week 2
Live sessions for 2 hours
CONTENT CREATION(Organic/ AI)
What is Content writing?
Create the content in a Traditional method.
Content creation using the latest AI Tools by also by using the
Prompt-Engineering .
(Live Session):
Week 3
Live sessions for 3 hours
KEYWORD RESEARCH
What is keyword Research?
Live Exercise: Keyword Research On Various Tools
Introduction to Keywords Importance of Keywords Types of Keywords
Best practices to shortlist keywords based on Business Objective
Competitor analysis using the Keywords .
AI methods and Prompts to generate the proper keywords.
Tools for Keyword Research
(Live Session):
Week 4
Live sessions for 3 hours
Search Engine Optimisation (SEO)
What is a Search Engine? How a Search Engine works? SERP Exploration
Algorithms for Search Engine Introduction to basic Ranking Factors
ON PAGE SEO
Basic HTML Tags,Hierarchy of Header Tags, Optimizing Header Tags, Anchor text Optimization using AI.
Alt Tag Optimization.
What is a SiteMap? Types of Sitemaps, XML Sitemap,HTML Sitemap,Generating SiteMap
What is Google Search Console? Importance of Search Console Analyzing the Website data
(Live Session):
Week 4
Live sessions for 3 hours
OFF PAGE SEO
What is Link Building?
Why is Link Building important? Types of Link Building.
Analyzing a Competitor in Digital Marketing by Extracting the Competitor backlinks.
LOCAL SEO
What is Local SEO and Importance of Local SEO
Listing the business on Search Engines and Creation of Business Listing on Google.
Tools to measure the Backlinks generated and measure the number of backlinks.
(Live Session):
Week 5
Live sessions for 3 hours
Search Engine Marketing(Google Ads)
Types Of Google Ads Use Cases Of Each Type
Campaign Setup Basics Location Targeting
Ad Groups and Its Importance In A Campaign Extensions
Analysing Search Terms Ad Preview & Diagnosis Negative Keywords
Creating the Google ads with the latest available AI methods in Google ads platform.(Adcopy creation, Automated Bidding)
Demographics Adjustment Extensions
Adjusting Locations.
Location targeting Budget Setup,Bidding for Display Campaigns
Audience Targeting.
(Live Session):
Week 6
Live sessions for 3 hours
Social Media Marketing
Why Facebook is Important for Marketing? Creating a Facebook Page, Optimization of Facebook Page, Facebook Page Insights and
Marketing Ways on the Facebook Platform Setting Up a Facebook Campaign.
Various Marketing Goals for the Successful Business Targeting the Specific Audience on the Facebook Platform
Creating the facebook ads with the latest AI technique available in Meta-ads platform.(Adcopy creation with proper content niche specific)
(Live Session):
Week 7
Live sessions for 3 hours
Why LinkedIn is Important for Marketing? Various Account Levels in LinkedIn
Profile setup and Creating a Business Page on LinkedIn
Create content using AI(text and images).
Optimization of LinkedIn Page and LinkedIn Page Insights.
Marketing Ways on the LinkedIn Platform Setting Up a LinkedIn Campaign
Policies of LinkedIn to Start Marketing
INSTAGRAM :
Why Instagram Is Important for Marketing? Creating a Instagram Account ( Business )
Create personalized Content using AI for specific audience(text, image and video).
Optimization of Instagram Account Instagram Account Insights
Various Content Ideas for Daily Postings
Assignment : Creation Of a Business account on Instagram & Getting Insights from the Posts on Instagram.
(Live Session):
Week 8
Live sessions for 3 hours
FUNDAMENTALS OF YOUTUBE PAGES AND BEST PRACTICES
How to Upload a video on YouTube Channel, Checklist for Uploading a Video,
Various Tools For Extracting the Video Tags of Competitors Videos.
Create content using the Latest available AI tools.(Video/Audio)
Best Practices to get more Viewers and Subscribers Creation of Playlists and placing them on the YouTube Wall, Unlocking the Various Features of YouTube for the Channel Created.
(Live Session):
Week 09
Live sessions for 3 hours
Web Analytics
Google Analytics
AI is used to detect anomalies in data and uncover patterns.
How to optimally use Google Analytics
Behaviour, and acquisition reports and understandingmore using the Ai tools.
Week 10
Live sessions for 3 hours
EMAIL MARKETING
Generate highly converting email templates using the AI tools available and create best performing email marketing strategies.
Conduct campaign and workflow analysis craft tailored email copies for audience.
AFFILIATE MARKETING
What is Affiliate Marketing?
How Affiliate Marketing Tracking works How to find Affiliate Marketing services/products to promote.
